The Power of Pink
– Via ESPN –
Two days after Watson won the Masters on the second extra hole, Ping said it would sell 5,000 limited-edition G20 drivers with the pink shaft and head. The drivers sell for $430, and Ping said it would donate 5 percent to a fundraising campaign called “Bubba Long in Pink. Driven by Ping.”
As part of the campaign, the Phoenix-based company donated $10,000, along with $300 for every drive Watson has hit this year. To date, the campaign has generated $61,600 for charity.
Watson, meanwhile, launched “Bubba & Friends Drive to a Million” in January with hopes of raising $1 million for charities this year.
“Even prior to his win at the Masters, golfers were requesting pink G20s,” said John Solheim, chairman and CEO of Ping. “Through word of mouth, social media and phone calls, the interest was extremely high. We want to satisfy that demand while bringing even more visibility to Bubba’s goal of raising $1 million.”
Watson won his first green jacket by defeating Louis Oosthuizen. The 33-year-old from Bagdad, Fla., in the Panhandle, won for the fourth time in his career and moved to No. 4 in the world, making him the highest-ranked American in golf. He became the fifth left-hander to win the Masters in the last 10 years.
“I’ve never had a dream go this far, so I can’t really say it’s a dream come true,” Watson said Sunday.
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