Celebrity

(DJ/Artist Advice) Why You Need a Brand Manager

February 7, 2013 By DJ Yoshi 1 Comment

DJ Advice: Branding Business

My Name Is?

Effective Ways for DJ’s to Build Their Brand
By Christina Clark of The Adjency

I’m sure that you have seen your fellow DJ’s on TV shows, Major Award Shows and in magazines and you ask yourself “How can I get to their level?” “I’m talented and I’m the hottest DJ in my market.”

One of the ways that will help you to “spin” on another level is Branding.

What is a Branding?

Branding is the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. Your goal is to develop a product that will resonate with a specific audience.

DO:

Identify what your brand is. Who are you? Who do you want to be? What do people perceive you to be?

Create a Fan base. DJ’s you are Artists. As with Singers, You have to identify who you want to buy your product. Who is the target audience that you want to cater to? Is it Corporate? Is it EDM? Ages 21-35? Who are the people that I want to know about me?

Prepare your assets. I know you scratch your head and say how is DJ XYZ getting so many gigs? Skill wise they are not a good DJ. There is a lot of truth to that statement and here is why. The most important element of developing your brand is the creating the perception of what you are so that people buy into what you are selling. So if I am a DJ, and I have the best looking website and I create the perception that I am the biggest DJ In World, then that’s what Talent Buyers, Fans, Corporate Brands will assume..

You can’t say you are the biggest DJ in your market and have 1200 Twitter Followers. You can’t have 150,000 Twitter followers and you spin at one club in Boise. It doesn’t make sense to your brand. The first introduction anyone has is your assets before they meet you. So make sure it the best!

Professionally prepare:
-Website
-EPK (Electronic Press Kit-Include Pictures and Bio)
-Photo shoot
-Logo
-Graphics

The Name Game. Create a name for yourself that fits who you are and is distinctive. Its so many DJ’s that have the same name and can be confusing. Make the investment and trademark your name.

DON’T:

Sacrifice your brand. Your brand is your reputation and you have to guard it with you life. Be mindful of words your use on social media networks, choice of representation (manager, publicist etc) and other brands you associate yourself with as well as places you perform in.

About The ADJENCY

The ADJENCY is a DJ Public Relations and Brand Management Company representing Big Tigger, DJ Freestyle Steve, DJ MLK, DJ Yoshi, Producer DJ Nasty and DJ NVS STYLES. Follow The ADJENCY on twitter: @theadjency

DJ Yoshi Hits 2 MILLION in Social Media Audience!

February 7, 2013 By DJ Yoshi Leave a Comment

2 Million Served & Growing!

On behalf of my team @ DJ Yoshi Entertainment I send 2 MILLION Thank yous to everyone that’s crazy enough to click follow, like, view pictures, read posts & whatever else you do on
DJYoshi.com and on my social media! If We hit 3 MILLION for the week next week, I’ll be giving away a pair of Monster Cable NCredible Headphones!

(Sports News) NY Giants Release Ahmad Bradshaw & Chris Canty

February 7, 2013 By DJ Yoshi Leave a Comment

A Giant Mistake? or The Right Move

061029_New_York_Giants_logo – Via Yahoo sports –.
The New York Giants continued their offseason roster makeover with the releases of running back Ahmad Bradshaw and defensive tackle Chris Canty on Wednesday, February 6.

The cost-cutting moves will help the Giants get under the salary cap for next season. Bradshaw, who rushed for 1,015 yards and six touchdowns in 2012, was scheduled to earn $4.5 million next season. Canty was on the books for $6.5 million in 2013. The transactions come on the heels of Big Blue cutting starting linebacker Michael Boley (here’s my take on Boley’s release). The moves may have been necessary for financial reasons, but will they help or hurt the Giants in the long run?

Bradshaw, who played six seasons in New York, was a key member of the Giants’ last two Super Bowl championship teams and one of the club’s heart-and-soul players. The hard-nosed running back endured foot and ankle injuries the last couple of seasons. Canty, who spent the last four years in blue, was an experienced run-stopper, an area in which the Giants struggled last year. New York was ranked No. 25 in the National Football League against the run in 2012.

The Giants will miss Bradshaw, but David Wilson literally and figuratively is poised to take the ball and run with it. Last year’s first-round draft pick rushed for only 358 yards and four touchdowns this past season, but he averaged 5.0 yards per carry. Moreover, he flashed his big potential against the New Orleans Saints in week 14 with a team-record 327 all-purpose yards and three touchdowns (two rushing). Restricted free agent Andre Brown may be another option in the backfield. He rushed for a team-leading eight touchdowns despite missing the final six games of the season.

Replacing Canty may be a bit more tricky. He missed seven games last season, but had 26 tackles and three sacks. Canty played in every game the prior two seasons. Big Blue may have to bring back unrestricted free agent DT Rocky Bernard and hope DT Marvin Austin stays healthy. However, with the recent release of Boley, the Giants now must bolster the defensive line and linebacker position, if they are going to improve against the run.

So did the Giants make the right moves by cutting Bradshaw and Canty? It all depends on what Big Blue does with the money it saved. Remember, the G-Men have several key UFAs to worry about (i.e. Will Beatty, Osi Umenyiora, Martellus Bennett), as well as RFAs Victor Cruz and Stevie Brown. It’s not ging to be an easy fix, but my money is on general manager Jerry Reese to make it work.

Adam Martini is a freelance sports writer with more than 15 years of experience covering amateur and professional sports for several print and online media outlets. He tracked the New York Giants for Yahoo! Contributor Network during the team’s Super Bowl run in 2011-12.

Alicia Keys & BlackBerry

January 30, 2013 By DJ Yoshi Leave a Comment

BlackBerry’s Empire State of Mind

6a17c4a8-3716-4fa0-92ca-a5347fb522c2 – Via CNet –
The Canadian smartphone maker, which previously called itself Research in Motion, today named Keys as its global creative director. The position is one BlackBerry created to help “inspire the future” of the company.

Keys said she previously was a BlackBerry power user, but she left the platform after noticing sexier phones at the gym. For awhile she had two phones, but Keys has now moved back to just a BlackBerry.

It’s typical for companies to seek endorsements for their products, and some have even named celebrities to positions within the company. Intel, for example, named singer Will.i.am as its director of creative innovation. Typically, such artists show up at various company events, in ads, and just generally talk up the products.

BlackBerry today launched a new operating system and two new devices that it hopes will attract users back to its platform. The company has faced steep market share loss to Apple and Android handset vendors, and BlackBerry 10 is viewed by many to be the company’s last shot at winning over buyers.

(sports) The Rock Back On Top of The WWE

January 28, 2013 By DJ Yoshi 1 Comment

Fab at 40: The Rock Back on Top

– VIA WWE –
Royal Rumble was not just day No. 434 of CM Punk’s historic WWE Title reign. It was also the end of his self-described “life’s work.”

With his mother, Ata Johnson, in attendance, The Rock fulfilled his promise of dethroning The Straight Edge Savior in Phoenix and reclaiming the championship he last held August 2002. But thanks to an alleged attack that transpired under the veil of darkness and seemingly had The Shield’s fingerprints all over it, The Great One’s eighth WWE Championship victory very nearly didn’t come to fruition.

Nearly 20 minutes into highly physical championship contest, which saw the tide swing repeatedly and both competitors target each others’ well-documented injuries, The Rock signaled for his patented People’s Elbow. As The Brahma Bull sprang off the ropes, however, the lights of US Airways Center went out and moments later, the familiar sound of a body crashing through the commentators’ desk echoed throughout the arena.

With the WWE Universe and, more importantly, referee Michael Chioda unable to discern what happened, Michael Cole informed the pay-per-view audience at home that The Shield had perpetrated the assault, hitting their signature Triple Powerbomb. Power was restored quickly, but by then, the only thing that was clear was The Rock sprawled over the remnants of the broken announce desk. With none of the three Shield members anywhere in sight, a grinning Punk dragged The Rock’s limp body into the ring, where Chioda counted a pinfall.

As The Straight Edge Savior and Paul Heyman began celebrating, WWE Chairman Mr. McMahon emerged on the scene to remind Punk of his order that any involvement by The Shield would result in his being stripped of the title. But before the WWE Chairman could make good on his vow, an exhausted Rock cut Mr. McMahon off and demanded the match be restarted.

“You don’t take it from him,” he said, leaning tiredly against the ring barriers ringside. “I am. Restart the match now.”

(video) Rick Ross – Target of Drive By Shooting in Ft. Lauderdale

January 28, 2013 By DJ Yoshi Leave a Comment

Attempted Drive By Shooting

– Via Huff Post Miami –
Rapper Rick Ross was reportedly the target of a shooting in Fort Lauderdale early Monday morning.

Fort Lauderdale Police confirmed to The Huffington Post that William Roberts, Ross’s real name, was a passenger in a Rolls Royce that crashed into an apartment building off busy Las Olas Boulevard around 5 a.m. after “dozens” of shots were reportedly fired at the vehicle. No one was injured.

NBC6 reports the shots came from another vehicle, but no arrests have been made. According to WSVN, witnesses said Ross had been celebrating his birthday at the nearby Floridian restaurant earlier in the evening.

The restaurant was also struck in the hail of gunfire, reports the Miami Herald. Witnesses there said they heard about 15 shots.

Ross, a Miami native, grew up in nearby Carol City.
WSVN-TV –